How GORE-TEX Professional shows photorealistic technology details

GORE-TEX Professional teamed up with Covision Media to visualize product details of its new “EXTRAGUARD upper” technology with the automated photorealistic 3D creation technology. The goal was to highlight features, seams, fabrics, and technical components of a safety boot for professional end-use and to offer customers a completely new digital experience.

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Key figures

points of interest mapped onto 3D

B2B video views in 1 month

3D fabric resolution

Challenge & solution

GORE-TEX Professional develops and sells protective fabrics for the following industries: fire and safety, law enforcement, defense, workwear. Products for professional end-use, from shoes to jackets and gloves, require highly specialized fabrics, seams and technical components that are essential to offer durable performance to protect workers using it on a daily basis. GORE-TEX Professional wanted to leverage state-of-the-art computer vision technology from Covision Media to showcase and highlight these performance and safety features through a half-cut GORE-TEX EXTRAGUARD safety boot in a realistic way.

Implementation

The goal was to present the brand new “EXTRAGUARD upper technology” in an utmost realistic way in order to increase engagement with the safety boot in a virtual setting. The 3D model was furthermore used as be the basis for an explanatory video highlighting the safety boot performance.

The GORE-TEX safety boot with the new EXTRAGUARD upper material was cut in half and sent to Covision Media’s offices in Italy. Covision’s team placed the object in its multicamera system and the photorealistic 3D model was captured and ready in a matter of 3 hours.
Covision labelled the 3D Model with hot spots, leveraging the company’s partnership with 3D player company Sketchfab.

GORE-TEX Professional was extremely satisfied with the project and plans to further explore this technology for future product innovations.

goretexprofessional.com

“Covision Media’s technology and the excellent service helped us to create a photorealistic 3D model in a matter of hours. The outcome of this project is a virtual object that looks like the real object and allows us to leverage it for many B2B marketing and sales functions.”

— Andreas Marmsoler, European PR & Content Marketing and Global Sustainability Communication

Company info

employees

fabrics and ingredient brand in the world

annual revenue

About Gore

W. L. Gore & Associates is a global materials science company dedicated to transforming industries and improving lives. Since 1958, Gore has solved complex technical challenges in demanding environments — from outer space to the world’s highest peaks to the inner workings of the human body. With more than 11,000 Associates and a strong, team-oriented culture, Gore generates annual revenues of $3.8 billion.

Gore revolutionized the outerwear industry with waterproof, breathable GORE-TEX Fabric more than 40 years ago and remains a leading innovator of performance apparel. Gore fabrics products provide comfort and protection in challenging environments and in everyday life, enabling wearers to safely and confidently achieve and experience more. From hiking in downpours to defense operations and fighting fires, Gore’s deep understanding of consumer and industry needs drives development of products with meaningful performance advantages.

gore.com